How Telelink Elevated Marketing Excellence with Global Successors

Telelink, a global leader in telecommunications, has built its reputation on the ability to stay ahead of market trends and constantly innovate. However, with the digital landscape evolving rapidly, it became clear that the organization needed to enhance its workforce’s digital marketing skills to continue delivering top-tier customer experiences. Telelink’s Marketing Academy sought an in-depth, scalable, and effective training solution to sharpen its team’s digital expertise and align them with global best practices.

The challenge facing Telelink was multifaceted. As a global telecom company with a vast workforce spread across different continents, achieving consistent digital marketing standards was a daunting task. Mohsin Ghafoor, Head of Global and Commercial Learning and Development at Telelink, was responsible for ensuring that every marketer, regardless of their location, achieved a minimum acceptable level of digital marketing knowledge and could apply it effectively in their daily work to enhance customer interactions.

“Our goal was to equip every marketer at Telelink with the right set of digital marketing skills so they could not only understand the tools but apply them in a way that directly benefits our customers. We wanted the training to go beyond theory and translate into actionable, impactful strategies,” said Ghafoor.

Adding to the complexity was Telelink’s global presence, which meant the training needed to be accessible to employees spread across different time zones and regions. Natasha Brookes, Learning and Development Specialist at Telelink, recognized that an online learning solution would be key.

“With Telelink being a large global organization, we needed a unified approach that could reach marketers in all our markets, providing them with a consistent, top-tier learning experience,” said Brookes.

Telelink partnered with Global Successors, a leading consultancy specializing in workforce digital transformation, to craft a comprehensive solution. Understanding Telelink’s goal to lead rather than follow in the digital space, Global Successors devised a customized training program that not only covered the basics but also prepared the staff to anticipate and navigate the future of digital marketing.

“We saw early on that Telelink wasn’t just looking for standard digital marketing training. They wanted their team to be on the cutting edge, to anticipate customer needs, and to stay ahead of emerging trends. This vision aligned perfectly with our approach,” said the team at Global Successors.

The program began with a careful selection of 15 key modules from the Digital Marketing Institute’s Professional Diploma and Specialist Diplomas. These modules were specifically chosen to meet Telelink’s needs, offering advanced content in SEO, PPC, social media strategy, and data analytics. The training modules covered foundational skills while also equipping employees with the latest knowledge to stay relevant in an ever-changing market.

Global Successors then worked closely with Telelink’s internal teams to integrate these modules into the company’s existing Learning Management System (LMS). This integration ensured a smooth and seamless experience for Telelink employees, who were already familiar with the benefits of online learning.

Ghafoor emphasized his confidence in Global Successors’ ability to deliver: “I had a great deal of trust in Global Successors, not only in the quality of their content but in their global certification standards. These standards meant we could apply the same high-quality training across all our markets, giving us the consistency we needed.”

The results were significant and measurable. Over 90% of Telelink’s marketing workforce successfully completed the 15-module program within the first 6 months, gaining certifications from the Digital Marketing Institute. Feedback from participants highlighted that the training not only improved their theoretical knowledge but also gave them practical tools they could immediately implement in their roles.

Telelink’s marketers reported being better equipped to develop and execute digital campaigns, optimize customer journeys, and harness data for better decision-making. The company saw a marked improvement in the quality and effectiveness of its marketing strategies, leading to higher engagement rates, improved customer satisfaction, and ultimately stronger business results.

The internal promotions, including newsletters and targeted campaigns, were highly successful in driving awareness. Engagement with the training exceeded expectations, with teams across various regions praising the video-based learning for its clarity, relevance, and actionable insights.

“The partnership with Global Successors was exceptional. They truly understood our needs and worked with us every step of the way to ensure that the program delivered value across all our markets. The feedback from our employees has been overwhelmingly positive, and the skills they’ve gained have had a real impact on our business,” said Ghafoor.”

Telelink’s collaboration with Global Successors has set a new benchmark for digital skills development within the organization. By working together, they were able to implement a consistent, high-quality learning experience that empowered marketers across the globe to reach their full potential.

Today, Telelink continues to benefit from its ongoing partnership with Global Successors, leveraging their expertise to stay at the forefront of digital innovation. As a result, Telelink is not just meeting its customers’ expectations but anticipating their future needs—cementing its position as a leader in the global telecommunications market.